AppSt94 wrote: ↑Thu Jul 13, 2023 10:14 am
There isn’t a one way fits all solution. Going off current donor level upsets long term donors, (albeit lower amounts per annum). Using the point system discourages those larger donors and in turn reduces the revenue to YC.
It’s a slippery slope for sure, but if you are looking at it from the ADs perspective, they don’t need past dollars. They are operating in the now and preparing for the future. So if you can get some folks to increase donations to grab more perks at the risk of losing a smaller donor because they can’t or don’t want to keep up, (poor choice of words but relevant) then what do you do?
There is certainly not an easy answer, but:
1. Never trade loyalty for living in the “now”. Play the long game, not the short one. (NASCAR has made this mistake and they they are paying dearly with a loss of popularity and reducing grandstand capacity by more than half of peak capacities).
2. With that said, you can reward loyalty and, still have some short term perks (it doesn’t have to be binary). I have zero issue with larger donors and those with more Priority Points having first option. But, as someone else posted, the limits of 10/8 are very high and limit the amount of people who get to participate. If everyone were limited to 4 (or the number of season tickets they had), the large donors and long-term would still get tickets, but they wouldn’t be the only ones getting tickets.
3. Regardless of what plan is followed, strive for consistency for 3-5 years. Constant change leads to confusion and frustration. (Yes, with the ever-changing landscape of collegiate athletics you have to pivot from time to time), but this single game ticket process is something that could be consistent from year to year. If it is consistent and everyone knows the rules of how they are allotted, it’s a better situation for all and they can adjust accordingly to position themselves as needed. Same thing goes for parking. Make it easy and transparent. (Again, there are less spaces available this year), but lay out the forecast/plan for the next few years and you’ll have happier and more willing donors.