College football- interesting

[NewApp]

https://www.insidehighered.com/news/202 ... s-lose-out

Some are cashing in already. $1,000,000 is not chump change.

One of the biggest beneficiaries of NIL so far is University of Alabama quarterback Bryce Young, who by late July had already earned close to $1 million in endorsement deals, AL.com reported. At California State University, Fresno, women’s basketball players Haley and Hanna Cavinder, who are twins, have used their Instagram and TikTok fame to land deals with Six Star Pro Nutrition and Boost Mobile.

Some institutions are even seeing opportunities for entire teams or athletic departments. All female athletes at Brigham Young University now have the opportunity to earn up to $6,000 during the academic year through a brand deal with SmartyStreets, a location data intelligence company. Trent Howell, head of marketing at SmartyStreets, said female athletes who use their social media channels to share information about the company, attend and promote company events, appear as talent in marketing materials, and wear “SmartyStreets swag” will receive payment per activity, earning up to $3,000 per semester. So far, he said, 294 athletes have signed up for the brand deal. He said SmartyStreets CEO and founder Jonathan Oliver chose to connect with all the women in the athletic department because women’s sports are typically overlooked.

[bcoach]

Wow how attitudes change. In the past all these comments would have been about how they deserve to be paid. It is absolutely shocking that this was not seen coming. It makes me think a lot of tuition has been wasted.