Not a ton of data to go off of but interesting nonetheless:

"At the season opener on Aug. 31, fans bought 6,030 cans of beer. Cans are $7 for domestic beers, like Miller Lite, and $9 for local beers from Booneshine and Appalachian Mountain Brewery. AMB’s Yosef Golden Ale, crafted specifically for App State, constituted 35% of beer sales."

Doesn't specify Booneshine sales so here is a breakdown based on the numbers provided.

6,030 total beers (on the wall)

2,110 (35% AMB) x $9 = $18,990
3,920 domestic x $7 = $27,440
$46,430 beer revenue

https://theappalachianonline.com/2019/1 ... game-days/