Arkansas St. Is playing Missouri this weekend and charging 65-75 for single game tickets. All other games are 20-30 and season tickets are $125-200.

Thoughts on what App should do for Wake a couple years from now? I know Wake isn't a top 25 team, but the demand will be high.

I like this pricing strategy. Make it advantageous to purchase full season tickets. I would also have a mid-tier price for the 3 game mini-pack ($100??) that includes the Wake game.

The key to make it work though is announce single game ticket prices at the same time season tickets renewals are sent out. Market the heck out of it. We should be open about the savings for season tickets. Indicate seats are going fast and its the only way to ensure a ticket. I see this as an opportunity to expand our base of season ticket holders. If we have even just a 25% renewal rate in 'new' season tickets sold in the year we play Wake the following season, it would be a success.

I like your thinking AppDawg. Currently, there isn't a price benefit from owning season tickets and doing what you suggest could help sell more season tickets.

For those that are working two jobs and trying to pay App State (or other college) tuition and fees you might just push them out of the market completely. Or it might be that said person buys the season tickets and then sells all the ones they can't use. That would not mean more tickets are being sold just that the tickets are being sold in other ways, and with a discount on season tickets there could be less money coming in.

I do expect a GaSo ticket on a Saturday to cost more than Howard. But I don't expect it to run 2 or 3 times as much. I am not sure if a Thursday night game might not need to be less that any Saturday price even if it is our rival. But that is another topic.

Differentiated pricing is fine, but there are limits without losing more than could be gained.

To clarify - there is already a price break for buying season tickets. A full season ticket this year was $175. The combined price of a single-game ticket for every game, depending on location, would be over $200.

McLeansville, the theory is the volume of number of season tickets in my example would actually generate more money for the school as more folks would be paying incrementally more for a season ticket than if they decided to attend just the Wake game. Think of it as the "extra" being paid for a season ticket is a guarantee that they get a seat for the Wake game. Like EastHall indicated, there is currently a "discount" built in to our current pricing structure. I am merely saying keep this in place and maybe make it a slightly greater benefit. Use the allure of Wake coming to Boone to boost season ticket sales which we certainly need.

If these individuals attend the other games, or sell tickets, so be it - their choice, but the school has the $$$. It is also my opinion that in general, folks are probably more likely to attend a game if they already have a paid for ticket vs. waking up on a the day of the game and making the decision to drive up the mountain. By pushing season ticket sales, you are moving the decision point. Getting a commitment earlier rather "hoping" on an impulse decision. Personally, if we win and continue to play well (knock on wood), my belief is the tickets will be used.

AppDawg wrote:McLeansville, the theory is the volume of number of season tickets in my example would actually generate more money for the school as more folks would be paying incrementally more for a season ticket than if they decided to attend just the Wake game. Think of it as the "extra" being paid for a season ticket is a guarantee that they get a seat for the Wake game. Like EastHall indicated, there is currently a "discount" built in to our current pricing structure. I am merely saying keep this in place and maybe make it a slightly greater benefit. Use the allure of Wake coming to Boone to boost season ticket sales which we certainly need.

If these individuals attend the other games, or sell tickets, so be it - their choice, but the school has the $$$. It is also my opinion that in general, folks are probably more likely to attend a game if they already have a paid for ticket vs. waking up on a the day of the game and making the decision to drive up the mountain. By pushing season ticket sales, you are moving the decision point. Getting a commitment earlier rather "hoping" on an impulse decision. Personally, if we win and continue to play well (knock on wood), my belief is the tickets will be used.

I think I misread what you were saying. Thanks for the clarification.