When schools get outside firms to design a logo

[T-Dog]

They get this at Stephen F Austin where they have to cancel the unveiling.



The schools made the logo a centerpiece of it's $1.2 million ad campaign and had to scrap it because the blowback was so severe.

Then you have the designer showing his ass.

http://www.ktre.com/story/25079215/sfa- ... -unveiling

"I'm a little surprised by it," Chuck Carlberg, a logo creative team leader for Richards/Carlberg, a marketing firm. "I'm not overly surprised by it. Students are students."

But, they're vocal enough to influence the cancellation today's logo unveiling. The official statement by decision makers is they didn't want to diminish the recent success of our SFA basketball team. Students say the damage has already occurred.

"The shape of Texas is clearly wrong to begin with," said Victoria Woolfore, an SFA student from Plano.

"Google a map of Texas and you can see the logo fits exactly on the state of Texas," Carlberg said.

This is why you go with what the people want like what App did with Corn Cob Piper Yosef.

[EastHallApp]

Well, not having any connection to SFA, I actually like the new one better. My biggest problem with Gorton's Yosef was how that agency clearly used a template, and half the SoCon had logos that were obviously from that template (as do several Sun Belt schools, it would appear).

But the larger point is the need to consult your stakeholders rather than forcing something on them and saying anyone who disagrees with you just doesn't have a proper appreciation of quality graphic design.

[T-Dog]

The funny thing is that most SFA people are in favor of a new logo, it's just that this one missed the mark completely. The A looks similar to the A from UT-Arlington.



Then you have the whole annexation of Louisiana thing.